Retail logistics has long prioritized scale and speed—but at the cost of precision. In an environment dominated by seasonal surges, vendor diversity, and razor-thin margins, most retailers built freight operations on top of legacy systems optimized for volume, not visibility. For years, this patchwork worked well enough. But that era is over.

Today’s retail supply chains face a new complexity: multi-format rate submissions, sustainability scrutiny, and contractual ambiguity across sprawling vendor networks. Compliance, cost, and coordination must now be handled in real time. Yet most systems weren’t built for this kind of complexity—or accountability.

Instead of unlocking value, rate management has become a bottleneck. Errors multiply. Overpayments go unnoticed. ESG goals slip. And the intelligence that could solve these issues—real-time data and expert judgment—remains siloed or buried under spreadsheets.

This case study isn’t just about digital transformation. It’s about reengineering retail freight from the inside out—aligning systems, data, and people to meet modern retail’s unforgiving demands.